Why Business Continuity Planning is the Key to Managing Local Lockdowns
This brings its own challenges.
At any point, your business could fall under a local lockdown. But if your market competitors reside just outside the lockdown zone, you could be at an unnecessary competitive disadvantage if you don’t have sufficient business continuity in place.
Now more than ever, reliability is one of the most important factors to customers, so if your competitor offers the certainty that you cannot, you could end up losing customers if you can’t continue business as usual.
This is where business continuity planning comes in.
Business Continuity Planning & Risk Management
These aren’t unrealistic scenarios. They’re actually fairly common.
However, in a time of pandemic, you have these threats to contend with in addition to ruptures across the supply chain. Disruption is a real risk. The last thing you need is a server failing, or another critical component going offline.
Ultimately, your business is far more likely to fall back on business continuity measures at some point. Perhaps you have already had to. If so, did it work as it should? And was your IT support provider fit for purpose?
Why a Local Lockdown Differs from a National Lockdown
The nationwide UK lockdown left most businesses in the same situation. We all faced the same disruptions. However, local lockdowns offer a different type of challenge – namely, potential imbalances in competition.
If your business faces a local lockdown but your competitors do not, then you need to be able to reassure customers that it’s business as usual.
This is where business continuity planning can help.
If you have the technology to support your business’s ongoing needs, you can adapt to the challenges posed by a local lockdown.
For example, if your team needs to work remotely at short notice, business continuity planning can ensure that everyone is equipped with the means to seamlessly transition to the move. This gives customers the peace of mind that you can be relied on, and in times like this, reliability is king.
Let’s examine a real-world scenario:
Your Business Systems Fail Whilst Working Remotely
Even in comparatively normal times, having a sufficient business continuity & disaster recovery provision is a business essential. But these aren’t normal times. None of us could have predicted a global pandemic that would proceed to shut down industries across the UK for months.
The point is as follows.
If you cannot respond proactively to a disaster, your competitors will.
And trust and reliability really are priceless.